When the sale of imitation and counterfeit seeds became a problem for our client, a Fortune Global 500 company and a major developer of patented seed products, they needed a quick and effective solution. They invest heavily in seed and agrochemical research making protecting their plant innovation and seed intellectual property critical to their business.
Protecting their IP (intellectual property) was also an opportunity to develop a marketing strategy focused on developing customer loyalty among last mile resellers and farmers.
This case study provides the history of our client’s problem and explains how ScanTrust provided a solution. We also highlight the unique benefits gained by working with ScanTrust including how we use active brand protection with secure QR codes to power incentivization of direct purchases by farmers. The result, in this case, was no less than a 30% increase in sales compared to the previous year’s growing season.
Read the full case study to find out how.